Your website can generate mountains of traffic to help boost your online visibility.
However, traffic ultimately amounts to nothing if you don’t call website visitors to a desired action on your site.
One way of getting the most out of your website traffic for your online business is by converting them into leads.
This way, you can still connect with them even after they leave your site, if not turn them into clients!
In this post, I will discuss with you the top 10 ways to effectively generate leads from your site.
1. Create a ‘subscribe to my list’ page on your website
Email marketing remains one of the best ways to generate large numbers of leads and turn them into paying customers of your product or service.
The personal nature of email and the fact that it goes straight to the inbox of subscribers with their permission make email an attractive choice to grow your business.
But before you can get there, you must build a landing page where you can funnel all visitors to sign up to your email list.
The page should not only have a lead capture form where people will enter their name and email address. It must also have information highlighting the benefits to signing up to your list.
Creating one should be a breeze if you have access to a landing page builder. Most of these tools have templates with high-converting web design that you can use and edit to create a personalized one on your website.
2. Develop a content marketing strategy
The key to successful lead generation from your website is by driving more traffic to it.
Acquiring leads for your business is a numbers game – the more people that visit your site, the more prospects you can gather.
Therefore, you need to roll out a content marketing plan that will reach hundreds and thousands of website visitors.
What’s important in content marketing is identifying a clear buyer persona of your brand.
By developing the ideal person who will visit your site, you can then create content that resonates with his or her wants and needs.
3. Add pop-up forms to your best performing pages
Over time, with help from the content marketing strategy you developed, your site would have increased traffic.
Now, this is where a pop-up form comes in handy.
You can make them on your blog posts in eye-catching ways. As a result, you can hike up your email sign-ups even more!
If you’re using an email software, most of them offer this feature that you can show on certain pages of your site, if not site-wide.
Now, it’s one thing to set up the forms. It’s another to pick your spots where you must set up these forms.
To maximize the performance of your forms, make sure to head on to Google Analytics and check the pages generating the most traffic.
Now that you have a list, embed the form on these pages so you can squeeze out more leads from your website with the least effort!
4. Diversify your opt-in forms
Opt-in forms come in different shapes and sizes. So, placing just one form on a page probably won’t be enough to generate prospects for your business.
It’s best practice to include a variety of opt-in forms in a page to make sure that visitors don’t miss them.
Below are the different forms available for you to use:
- Lightbox – Appears on the screen front and center
- Welcome mat – Similar to lightbox but covers the entire screen so visitors don’t miss it
- Slide-in – Glides up the screen on the side
- Floating bar – Shows on top or bottom of the page in the shape of a small, thin bar
- Sidebar – Positions itself on the sidebar section of your blog posts alongside your other widgets to not disrupt visitor’s experience
- Inline – Appears within the content so readers of your page can spot them
Use a combination of the forms in a page to help you generate more leads from them.
At the same time, you don’t want to use all types in your page and spoil the user experience. You need to find the balance that works for you and your visitors.
5. Control how you want to show your forms
By default, the forms appear on your screen immediately after the website loads.
And since there’s no established relationship between you and visitors, they will most likely leave your site once they’re bombarded with your forms.
Therefore, you want your forms to appear once your visitors get settled in your website.
For example, make the lightbox appear after users scroll past half of the page.
The fact that visitors are scrolling your page means that they are engaged with your content. Now, once the lightbox appears, there’s a good chance that visitors will submit their email address to your list.
But, arguably the best way to generate more leads from your forms is by using exit intent.
For example, if a visitor tries to leave your page, the pop-up form appears just before they close this window or open a new one.
This is a great way to get their attention with a mind-blowing offer to keep them on your website.
6. Use content upgrades to incentivize your opt-in forms
Most forms simply state that they’ll share update and exclusive news to subscribers.
That’s not an appealing proposition for visitors because it doesn’t offer an immediate benefit to people. This results to a low conversion rate of the forms.
Hence, you need to offer something of value to people that will encourage them to sign up to your email list.
One of the best incentives you can use to encourage sign-ups to your email list are content upgrades. Upon joining your list, new subscribers will receive the content upgrade as a way of thanking people for signing up.
There are many forms of content upgrades that you can use to entice visitors to join your list:
- resources list
The key to using content upgrades is providing a solution to their problems.
For example, with the checklist, it can be a checklist of on-page SEO factors for a website that’s about SEO. This can be a great way to generate more leads from your site.
7. Split-test your forms
Don’t settle with just one version of the form on your website.
Through A/B testing, you can create different versions of the same form and test them at the same time.
What it does is display the variations at random intervals. Over time, you can see which versions landed the most subscribers.
From here, you can create another version of the winning form to further test and maximize your conversion rates.
When putting these variables to the test, be sure to test them one at the time. This way, you can isolate the factors and see how each of them affect the overall performance of the form.
8. Feature testimonials
Even if you have a good content upgrade, don’t expect all of your visitors to become your subscribers.
Aside from providing people with value, you also need to earn their trust.
The easiest way to do that is by using testimonials from customers or influencers.
Include them in the form or landing page where you’re gathering their contact information.
It would be great if you could get glowing recommendations from people whom your audience respects.
Because if the people they trust trust you, then they’ll also pay you the same respect by becoming your subscribers!
9. Use a live chat widget
Moving away from opt-in forms, you can also use live chat to generate more leads to your website.
This widget is normally found at the bottom right of the screen. If visitors click on it, it opens a dialog box that helps people with their questions and concerns.
The advantage of live chat is people can reach out to you and expect a reply in minutes, if not earlier.
There are tools you can use to help you set up a live chat widget on your site. Most of them work the same way – it’s just a matter of choosing one that you’re comfortable using.
10. Use call tracking
Some people prefer reaching out to you via phone, which is why call tracking as a lead generation tactic exists.
Using a call tracking software, you can create a toll-free phone number to feature on your website.
When people use the phone number to call you, the software tracks the calls and breaks them down into metrics – think Google Analytics, but for phone calls.
Aside from singling out calls that come from your website, call tracking gives you a better understanding on how callers interact with your support.
This way, you can improve your interaction with callers and close them into becoming prospects of your business, if not clients.
Building an email list of leads for your business can be a long and draining process. But if you want to expedite the process, then make sure you following the quick wins above.
The idea behind the aforementioned tips is to leverage your existing website traffic and convert them into prospects.
So, if your online business is attracting tons of traffic, then expect to acquire tons of name, email, and phone number information as well!