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David Carralon

David Carralon

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SEO

An International SEO Guide

International SEO – Your Guide for Success

06/05/2020 by david

The website you own or manage targets multiple languages and geographical locations. You are in charge of establishing a strategy for International SEO. As part of this task, you are set with the task of designing a global SEO strategy set for success. Some of the questions you may ask yourself at this point are: …

Read moreInternational SEO – Your Guide for Success
Banner for most important SEO news in 2019

2019 SEO News Roundup

27/12/2019 by david

Now that we are saying goodbye to 2019, it is a perfect time to reflect on what took place in the world of search engine optimization and how you can use the knowledge to craft better SEO strategies for 2020. Most of us can agree that 2019 was an incredibly eventful year for SEOs. We …

Read more2019 SEO News Roundup

How to produce high quality content

17/12/2019 by david

As a marketer, you’ve probably heard the term “quality content” more than your own name. But have you ever asked yourself what it really means? As the content marketing landscape increases in competitiveness, the importance of knowing what is great content – and obviously, how to produce it – has significantly risen. Let’s take a …

Read moreHow to produce high quality content
google E-A-T key factors for YMYL websites and its impact on SEO

Google E-A-T for SEO – breaking the Enigma

16/09/2019 by david

Much like how Alan Turing, after years of research and hard work, managed to decipher the Enigma, there are clear paths today towards reverse-engineering the recent Google Core algorithm updates, largely based on E-A-T factors.  I’m mainly referring to the Core updates, highly focused on quality, that have been released since the beginning of 2018 …

Read moreGoogle E-A-T for SEO – breaking the Enigma
Technical SEO audits should include TTFB, url encoding, CDN...

Common gaps in technical SEO audits

10/05/2019 by david

Most professionals SEO Audits cover a multiple number of critical checkpoints that range from accessibility and indexation essentials onto penalty audits and even SERPs or competitor analysis, depending on scope and budget. In this article I aim to highlight specific areas that, in my opinion, should get a little more attention. These areas or checkpoint …

Read moreCommon gaps in technical SEO audits
connections and links throughout a big city

Link Building Techniques That Haven’t Gone Away

28/05/2018 by david

In a panic about link building techniques and methods? Not sure what’s changed and how to get started? are you afraid your site will get penalized if you end up in the wrong hands? Misconceptions have always surrounded search rankings. And search engine algorithms change all the time, so it’s no wonder people feel like they can’t …

Read moreLink Building Techniques That Haven’t Gone Away
Mainstay for building constructions, Depositphotos_116628926_original

The Pros and Cons of Outsourcing Link Building

28/02/2018 by david

Bing might be suggesting that link building is on its way out, but Google still regards links as one of the top three ranking factors for search. Links are search-engine gold but link building is not for sissies. It takes time, knowledge and experience to get it right. Many businesses choose an outside agency to do the …

Read moreThe Pros and Cons of Outsourcing Link Building
find your top keywords through keyword research

A Step-by-Step Guide to effective keyword research

05/02/2018 by david

Finding the top keywords for your content is just as important as the content itself. Here is a step-by-step guide to keyword research to help your site grow.

Read moreA Step-by-Step Guide to effective keyword research
DIY SEO

Do it yourself SEO: Practical Tips to get your started

12/01/2018 by david

Have you been putting some major effort into your online presence only to find that you haven’t been seeing the results you want? Have you been thinking how to do SEO yourself? I constantly get asked by friends and family members to give out practical advice for DIY SEO. I find that the truth of it …

Read moreDo it yourself SEO: Practical Tips to get your started
how to migrate wordpress to https

The Best and fastest way to migrate a wordpress website to https

29/12/2017 by david

Are you thinking about moving your WordPress website to HTTPS? If you are running a wordpress website smaller than a million pages, you may safely follow this guide easily to help you shift it onto a secured environment easily and fast, problably less than an hour. If you are handling a very large website with …

Read moreThe Best and fastest way to migrate a wordpress website to https
SEO alerts for disaster prevention, slidedeck SMX London, David Carralon

Prevent enterprise-level disasters with SEO alerts

14/10/2017 by david

Last May, I spoke at SMX London on the panel ‘Future-proof your SEO’. The idea for my presentation arose through some frustration experiences during my various jobs as an inhouse SEO. We would spend 3-4 months crafting a powerful structure, new content types, or SEO features, and one unexpected day, for some technical reason, the code …

Read morePrevent enterprise-level disasters with SEO alerts
SEO Strategy plan on a blackboard

Blueprint for a Successful SEO Strategy

09/04/2017 by david

Are you wondering why you need an SEO strategy? Or are you confused about what an SEO strategy is and how to put one together for your business?  SEO isn’t just a matter of putting some content together on a WordPress site and get a bunch of links, or social votes. It is more complicated …

Read moreBlueprint for a Successful SEO Strategy
Image SEO infographic

The 10 fundamentals of Image SEO

03/03/2017 by david

Humans can decipher the contents of an image, but not bots. Search engine bots rely on textual cues to understand website imagery, e.g.: image alt tag. So if you are not leveraging the power of image SEO today, you are leaving something big behind. On another hand, we have to consider that correctly tagging website …

Read moreThe 10 fundamentals of Image SEO

Best managed WordPress hosting

31/01/2016 by masteradmin
Read moreBest managed WordPress hosting

Best Click Tracking Software

31/01/2016 by masteradmin
Read moreBest Click Tracking Software

What is corporate SEO?

28/11/2011 by david

Image by © Radu Razvan You may wonder sometimes what corporate SEO is all about and what makes it different to forms of SEO.  You relate it to enterprise SEO as a concept but would like to have a fairer idea as to what it actually entails. So I am going to explain what corporate …

Read moreWhat is corporate SEO?

Matt Cutts says ok to chain some 301 redirects together

03/09/2011 by david

Matt Cutt is back on track with a new set of instructional ‘technical SEO’ videos, with whiteboard and all, Rand Fishkin’s style. I found this video (embedded below) particularly helpful as it covers a question that most in-house enterprise SEOs dealing with large enterprise-level websites may have asked themselves at some point in their jobs: …

Read moreMatt Cutts says ok to chain some 301 redirects together

Tired of the ‘seo is dead’ thing

12/02/2010 by david

By now, you will have read or heard the news on the Internet: ‘SEO is dead’… the whole fad has made some people freak out a bit, particularly those who are not into SEO but directly touched by it: clients, friends who work in sales, affiliates, work colleagues: they have been asking me if they …

Read moreTired of the ‘seo is dead’ thing

Sample Post With a Table

01/02/2000 by david

This is an example of a WordPress post, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many posts as you like in order to share with your readers what is on your mind. Developer Location Job Title Brian Gardner …

Read moreSample Post With a Table

Who is David Carralon?

David Carralon is an SEO consultant specialised in International and Multilingual SEO. Read more about me here, 

Where to find me:

37 Rue Maurice Ripoche,
Paris 75014

Tel. +33 (0)6.33.58.80.43

Latest SEO posts

10 Quick Wins to Get More Leads From Your Website

International SEO – Your Guide for Success

2019 SEO News Roundup

How to produce high quality content

Google E-A-T for SEO – breaking the Enigma

SMX Paris 2019

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