David Carralon
Helping you succeed with SEO
The website you own or manage targets multiple languages and geographical locations. You are in charge of establishing a strategy for International SEO. As part of this task, you are set with the task of designing a global SEO strategy set for success. Some of the questions you may ask yourself at this point are: …
Now that we are saying goodbye to 2019, it is a perfect time to reflect on what took place in the world of search engine optimization and how you can use the knowledge to craft better SEO strategies for 2020. Most of us can agree that 2019 was an incredibly eventful year for SEOs. We …
As a marketer, you’ve probably heard the term “quality content” more than your own name. But have you ever asked yourself what it really means? As the content marketing landscape increases in competitiveness, the importance of knowing what is great content – and obviously, how to produce it – has significantly risen. Let’s take a …
Much like how Alan Turing, after years of research and hard work, managed to decipher the Enigma, there are clear paths today towards reverse-engineering the recent Google Core algorithm updates, largely based on E-A-T factors. I’m mainly referring to the Core updates, highly focused on quality, that have been released since the beginning of 2018 …
Most professionals SEO Audits cover a multiple number of critical checkpoints that range from accessibility and indexation essentials onto penalty audits and even SERPs or competitor analysis, depending on scope and budget. In this article I aim to highlight specific areas that, in my opinion, should get a little more attention. These areas or checkpoint …
In a panic about link building techniques and methods? Not sure what’s changed and how to get started? are you afraid your site will get penalized if you end up in the wrong hands? Misconceptions have always surrounded search rankings. And search engine algorithms change all the time, so it’s no wonder people feel like they can’t …
Bing might be suggesting that link building is on its way out, but Google still regards links as one of the top three ranking factors for search. Links are search-engine gold but link building is not for sissies. It takes time, knowledge and experience to get it right. Many businesses choose an outside agency to do the …
Finding the top keywords for your content is just as important as the content itself. Here is a step-by-step guide to keyword research to help your site grow.
Have you been putting some major effort into your online presence only to find that you haven’t been seeing the results you want? Have you been thinking how to do SEO yourself? I constantly get asked by friends and family members to give out practical advice for DIY SEO. I find that the truth of it …
Are you thinking about moving your WordPress website to HTTPS? If you are running a wordpress website smaller than a million pages, you may safely follow this guide easily to help you shift it onto a secured environment easily and fast, problably less than an hour. If you are handling a very large website with …
Last May, I spoke at SMX London on the panel ‘Future-proof your SEO’. The idea for my presentation arose through some frustration experiences during my various jobs as an inhouse SEO. We would spend 3-4 months crafting a powerful structure, new content types, or SEO features, and one unexpected day, for some technical reason, the code …
Are you wondering why you need an SEO strategy? Or are you confused about what an SEO strategy is and how to put one together for your business? SEO isn’t just a matter of putting some content together on a WordPress site and get a bunch of links, or social votes. It is more complicated …
Humans can decipher the contents of an image, but not bots. Search engine bots rely on textual cues to understand website imagery, e.g.: image alt tag. So if you are not leveraging the power of image SEO today, you are leaving something big behind. On another hand, we have to consider that correctly tagging website …
Image by © Radu Razvan You may wonder sometimes what corporate SEO is all about and what makes it different to forms of SEO. You relate it to enterprise SEO as a concept but would like to have a fairer idea as to what it actually entails. So I am going to explain what corporate …
Matt Cutt is back on track with a new set of instructional ‘technical SEO’ videos, with whiteboard and all, Rand Fishkin’s style. I found this video (embedded below) particularly helpful as it covers a question that most in-house enterprise SEOs dealing with large enterprise-level websites may have asked themselves at some point in their jobs: …
By now, you will have read or heard the news on the Internet: ‘SEO is dead’… the whole fad has made some people freak out a bit, particularly those who are not into SEO but directly touched by it: clients, friends who work in sales, affiliates, work colleagues: they have been asking me if they …
