SEO Audits

An SEO Audit would be the first step to take on your website if you are thinking of improving your search engine organic visibility. It is paramount to kickstarting an SEO strategy. It covers a number of analysis ranging from accessibility to crawlability to indexation or even optimization.

Today, search engines require websites to strictly follow their guidelines and recommendations in terms the technical website setup, geo-targetting, UX and multiple other details. The larger your website becomes the higher the risk to screw up with technical SEO.

What's included in an SEO Audit?

Technical SEO

Content Audit


Links audits by David Carralon

PerformaNce CHECK

Performance SEO audits by David Carralon

Why do I need an SEO Audit?

SEO audits have the potential to help you kickstart the right SEO strategy for your business, whatever stage of maturity your business may be at.  

You may feel that you don’t need one as your site could be doing very well, but an SEO audit could reveal that one big issue that's holding you from doing yet better, whether it be on the technical, content or popularity side of your marketing flywheel.

The goal is to help you avoid time and money wasted in useless tactics-based approaches to SEO, and focus on the optimization of tasks that can bring the greatest return for your investment.

What Type of SEO Audit do I need?

Commonly an SEO audit refers to a ‘technical SEO audit’, however an audit can also be related to effective keyword-targetting, Content and PR,  relevant backlinks, reputation management or negative SEO, or for small local businesses: local SEO.

Technical SEO audits focus on the technical aspect of your web infrastructure and is often pivot to all other types of audits:

  1. - Content Audit:  assesses content quality and relevancy 
  2. - Link Audit: looks at your external incoming backlinks to assess adequate brand popularity, or factors like link toxicity or other forms of negative SEO
  3. - Performance audit looks at aligning content with objectives.

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Types of SEO Audits

  • Technical Audit
  • Content Audit
  • Link Audit
  • Performace Audit


A technical SEO audit should highlight issues or problems across your website, as well as advantages and opportunities, without getting deep into user-intent keyword targetting, content or link building. I am listing here every area you should expect to get audited throughout the process of a professional SEO analysis: 

This is the list of checkpoints I typically go through when performing and technical SEO audit, although not always necessarily in that order. My typical first step is to understand the information architecture in order to establish the website sections or segments. 

  • Website Accessibility
  • Website Crawl Health
  • Indexability Issues
  • Cloacked urls
  • Pagination compliance
  • Nofollow vs noindex set up
  • Javascript use & compliance
  • Nofollow vs noindex set up
  • Sitemaps: HTML / XML
  • Robots.txt configuration
  • Website Speed
  • Nofollow vs noindex set up
  • Duplicate Content
  • Thin Content
  • Hidden Content
  • Under/Over-optimisation
  • Hidden Content
  • Image SEO
  • Video SEO
  • Title tags and meta tags
  • Mobile SEO & AMP
  • Local SEO 
  • Social presence and SEO
  • News SEO
  • Canonicalization
  • Site Architecure issues
  • Breadcrumbs
  • Dynamic url formations
  • Internal linking
  • Inbound links 
  • Semantic Mark up
  • Social Mark up
  • International SEO
  • Geo-targetting
  • HREFlang compliance
  • HTTPS, mixed content

Information Arhitecture

When SEOs refer to SEO audits they tend to assume a ‘technical SEO audit’, however this doesn’ necessarily have to stop there. An audit can be related to Content and PR, backlink-focuses or simply focused on one area of the site which needs attention, eg: pagination.

Endorsements & Qualifications

I understand that when it comes to outsourcing marketing services there is a need for reassurance. I have been in this industry since the very beginning of the Internet initially as a web designer and developer, and later in 2003 moving into technical marketing roles. You may want to check me out on Linkedin where you will find more information about my career, endorsements and recommendations from clients and other marketing professionals.

Google Analytics Certified Professional badge
Link Research Tools certified Professional badge, David Carralon

Order your SEO Audit from $1590

My proposed SEO audit packages below start at Basic level with the main core audit: technical SEO. If you would like to add : Content, Backlink analysis or and audit on SEO performance, please send me an email for a tailor quote.

Every audit, regardless of the level, is accompanied by an actionable report outlining every issue and the proposed solution. In addition, I will prepare a Google sheet a list of recommendations sorted by priority. This will save you time in internal discussions as to what should be prioritised first.  You may come back to me with questions. 

Basic (Small Websites)

Up to 5,000 indexed urls




  • 36 checkpoints
  • Website Health
  • 1 hour consultation
Full-blown (Large Website)

Sites up to 1 million pages



  • All audit checks in ‘Standard’ plus: 
  • Much Deeper analysis on site structure 
  • 3 hours consultation to explain report & recommendations



My website boasts more than 1million pages, can you still run an SEO audit for me?


What SEO tools do you use to perform SEO audits? 


Are you able to run all four types of audits highlighted above and send me a report with recommendations based on those four areas? 


Why are you packing all different insights into a single SEO audit ?

How would my SEO Audit will be delivered?

How would my SEO Audit will be delivered?

Tools I use for SEO Auditing today

The main SEO tools I use to crawl websites and perform analysis or forensic assessment for the basic SEO audit package are mainly desktop-based crawling tools. I find it it sufficient when dealing with large and even medium-sized websites: 

  • ScreamingFrog, it's a must
  • Sitebulb, for better visualisations and validations
  • SEMrush crawler does present the https issues nicely
  • Ahrefs to ascertain traffic strength and backlink health
  • Siteliner for duplicate content 
  • SEMrush crawler does present the https issues nicely
  • Website Auditor by SEO Powersuite
  • Google Page Speed and GTMetrix
  • Google Search Console and Google Analytics
  •  Google Lighthouse
  •  A range of Chrome extensions for page markup, snippet validation, seo analysis, LRT toolset, GTM, etc

From the Standard type of audit (20,000 urls) onwards I prefer to use more robust, cloud-based crawling tools. I have used Botify extensively in the past. Today I use a combination of Oncrawl, Safecont and LinkresearchTools at the Core.  

  • Oncrawl, to crawl large sites conduct more thorough analysis of the data 
  • Safecont, for large-scale duplicate content identification
  • LinkResearchTools, the one and only tool to identify penalty risk
  • KW finder, to perform adhoc keyword research or targetting

How would my SEO Audit will be delivered?

How would my SEO Audit will be delivered?

I will hand you a very comprehensive SEO report that will pack a minimum of 25 sections. For every issue, problem or opportunity identified, I provide a set of recommendations. So the report is actually actionable. 

The SEO report will also include information about patents, algorithm updates, references as well as quotes from Googlers or top SEO industry leaders. So the report itself will be both informative and educational. 

Not Budget to commission a Professional SEO Audit?

If you have a website that needs attention for you do not have budget to commission an SEO audit, I may be able to help if your startup or company qualifies as a Charity. If you run a commercial business I can only suggest you come forward with your budget and I will do my best to propose a solution based on that. 

The alternative to outsourcing an SEO audit is to try and follow industry advice and audit checklists to perform the analysis by yourself. You may want to read some of my articles on technical SEO. 

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