International SEO Consultant

International SEO is the specialism that focuses on implementing SEO best practice for a website that wants to go beyond one single market or language.

As marketers we tend to refer to International SEO and Multilingual SEO interchangeably and the truth is they mean pretty much the same thing.

If any, perhaps International SEO is more comprehensive as it entails tackling countries and regions, as opposed to just languages. So it has a geographic dimension to it.

So what are they really about?

Multilingual and International SEO refers to the discipline that looks at the best strategy to follow and implement for an online business that looks at penetrating into international markets.

This can go from analysing the demographic, cultural, social and economical factors of the targeted foreign markets onto content, PR and communication strategies and continueing onto the most suitable possible technical website infrastructure to tackle those new markets

From languages, to domain geo-targetting, overall budget, staff count and existing market dominance by hand of competitors, is analysed.

I worked with David on and off for about 3 years on SEO related projects for our APAC market. Our system was complex with different layers of ownership across multiple regions. David was able to quickly identify the issues through solid tracking data and came up a practical step by step solution, drive alignment and implementation of the new SEO strategy in a scalable fashion. I've learnt a lot and definitely would recommend him to anyone I know.
Ellen Huang
Technology Director, CareerBuilder China
David played a key role delivering the Digital Programme at the British Council. He has outstanding insight into all aspects of SEO and SEM. His knowledge of both fields is exemplary. David is always keen to share with and develop others and is passionate about SEO. His expertise enabled the British Council to boost its traffic around the world and optimise our SEM.
Myra Hunt
CDO, Dept for Environment, Food and Rural
David has a huge passion and excellent analytical skills when it comes to assessing performance, optimising on-line presence and establishing ROI-driven goals. His work is helping us improve our web presence significantly albeit on an outdated platform. He’s not only a solid practitioner but also has real talent and interest in bringing others with him.
Jules Morgan
Director & Analytics Unit Lead, Monitor Deloitte
I worked with David closely and continuously on regional initiatives and would turn to him when I needed expertise for internal marketing training or external campaigns. His Search Engine Marketing Toolkit that he designed and developed became our encyclopedia on the topic.He not only excels at making difficult topics understandable, he also brings his audience with him: I have seen him convert a room of confused skeptics into true believers who understand fully why SEO is absolutely essential for them.
David Sorrentino
British Council
Trabajé con David en el proyecto de posicionamiento de General France, marca española de Aires acondicionados en Francia: http://www.generalfrance.com/Los resultados fueron el incremento de visitas al website en un 500% en 1 año de trabajo con un cronograma de trabajo que aseguraba estos resultados. Todo ello gracias a la especialidad y Experiencia da David ya en ese entonces. Actualmente el nivel de David es experiencia de casi 10 años más en esta especialidad
Edo Esaine Q.
Digital Marketing & SEO Expert