Going international requires expertise in the new markets, international SEO knowledge, and effective geotargeting.
I can help you ensure you meet your business objectives through effective, goals-driven SEO strategy design and team support throughout the implementation phases.
International SEO consulting
Hire me to audit your entire web infrastructure or to write a tailored SEO strategy for your business idea, or oversee the technical implementation for your web project migration, launch, or the like.
Website migrations are one of the thorniest parts of upgrading or facelifting websites. It can be even more complex if the project looks at migrating a complete network of websites. There are typically many moving parts at play. Doing it properly is a must to International SEO success. I can work with your technical team to provide assistance and direction in implementing website changes to deliver the desired results.
Are you not having the results you expected when you launched your website into different languages or targeted different countries by subdomains or subdirectories? hire me to audit it all and will send solutions back to you.
Is your website performing well on mobile devices? Google has completed roll-out of the Mobile-first index. I can audit your mobile SEO strategy and give you valuable insights to help you leverage mobile to its full potential.
What is International SEO?
International SEO is the specialism that focuses on implementing SEO strategy best practices for a website that wants to go beyond one single market or language.
In other words, International SEO refers to the discipline that looks at the best strategy to follow for an online business that plans to penetrate into international markets.
The process can go from analyzing the demographic, cultural, social, and economic factors for the target markets, language complexity and keyword research, content strategy, PR and brand parameters, localization needs and domain geotargeting, CMS technology and overall website infrastructure play a role too.
The success of an international SEO project is largely dependent on project ambition, realistic budget, staff resources, and the competitive landscape for the target market.
What is multilingual SEO then?
Multilingual SEO is the discipline that aims to apply SEO best practices to a web presence looking to expand into other markets via languages.
As marketers, we tend to refer to International SEO and Multilingual SEO interchangeably and the truth is they mean pretty much the same thing.
If any, perhaps International SEO, having an attached geographic dimension to it, is more comprehensive as it entails tackling countries and regions, as opposed to just languages.
Website SEO Audit service
Often times the most optimal way to kick off an SEO project is through an audit. You may just need a 2nd opinion with usual SEO issues: indexation bottleneck, index bloating, information architecture deficiencies, crawl budget waste, lack of E-A-T, international geotargeting or hreflang misconfigurations. Or you may just want to know the likely reasons why your site stopped growing.
Through my SEO audit service, I can audit your infrastructure and online presence to deliver the ultimate actionable report that you need to start implementing changes that will truly make a difference to get your site back on the spike curve.
Tailored SEO Training
Educating and training your operational and marketing teams on practical SEO skills can have a tremendous impact on business outputs.
You can hire me to study, plan and deliver tailored international SEO training for your teams: marketing, content &PR or development. The focus could be in specific areas: technical SEO, keyword research, content strategy and planning, performance marketing, and SEO monitoring.
I’m able to train teams whether inhouse, in my specified training venues in London or Paris, or via online videoconference if preferred. I can tailor the training sessions based on your needs.
It can be a half-day SEO brief for your dev. teams on “SEO for developers”, or SEO for marketers and content teams.
I can put together a fully bespoke International SEO training plan.