HELLO, MY NAME IS DAVID CARRALON
International
SEO Consultant
As an International SEO consultant,
I help brands expand their business reach globally.
My work is not limited to search engines and
expands across social media and LLMs such
as ChatGPT, Perplexity, or Grok,
I will create a brand-building strategy
to achieve international domination across
your target markets. Multilingual optimisation
and international technical SEO are my
strongest skills.
SEO Services
David provides SEO/GEO/AEO consultancy services to medium and large enterprises. He’s the founder of Digitalico, a global marketing agency providing full-service digital marketing, AI business automation, and performance SEO.
I can help you to establish and optimize your Website’s organic search visibility, traffic and conversions on search engines and LLMs, via :
- SEO/GEO advice and strategy
- SEO audits and actionable reports
- Full campaign SEO advice & support
- SEO support for complex Web migrations
- JavaScript SEO: audit, validation, compliance
- International SEO / GEO strategy
- SEO for Ecommerce, SaaS, Healthcare companies
- SEO Training
Why should you hire me?
As a result of my extensive experience working internationally in SEO for over two decades, I have had the opportunity to support many of the world’s largest brands and multinational companies across various sectors, such as e-commerce/retail, travel, health care, education, job boards and B2B.
Throughout my career, I have managed numerous large-scale projects, including multi-language/multi-domain architectures, crawlability and indexing issues, and major site migrations and automated content generation systems.
More information about my background and client testimonials can be found on my LinkedIn profile, or Google.
My Journey into International & Multilingual Search
I was born in Spain, where I lived until I was 20, before moving to the United Kingdom — originally just to improve my English.
What began as a short stay turned into ten years, during which I completed my MSc in Computer Science and began my professional career. During that time, I also spent short periods working in the United States and travelled extensively across Southeast Asia, North Africa, and Central America.
Later, life took me across the Channel to France, where I’ve lived for the past two decades while continuing to explore the world — from Africa, China, and Mongolia to Russia and much of Eastern and Southern Europe. I’m currently based in Paris.
Over the years, this continuous exposure to different languages and cultures has shaped my professional path and helped me grow into an international marketing consultant. My passion for languages extends beyond English, Spanish, and French — I also enjoy learning the basics of others, like Italian, Turkish, and Portuguese, simply for the pleasure of it.
How I can help your firm reach Global Success
As the digital world continues to evolve at a rapid pace, global companies cannot merely keep up with changes; they must lead the way. This is where the intersection of artificial intelligence and AEO (Answer Engine Optimisation) meets search engine optimisation (SEO), your key to achieving success in ranking on all major search engines globally.
Whether you are entering new global markets, or expanding your multilingual web site, I will assist you in using AI, SEO and GEO to be the rocket fuel for your company to achieve international growth.
Our Micro-SEO Strategies℠ are the foundation of our work, now powered by AI workflow and GEO prompt-enabled content. We develop content that does not only rank, but also communicates with each individual searching in their native language, and with the level of specificity desired.
- Global SEO/GEO/AI Visibility audits
- Micro-SEO campaigns for multilingual websites that target the searches most competitors fail to identify
- Tailored local-first content—local-first content is more than translation. It is content created specifically for actual searchers in every language and area.
- Website structure that scales as you expand into new markets
- AI-powered workflows and agentic development
- Link building, digital PR and digital assets development to help you earn natural links
Are you Ready to expand? Or stuck and not ranking where you want?
My expert team at Digitalico Media, and myself are set to help you build a smarter, bigger international SEO strategy—one that’s made for today’s search revolution.
Measuring SEO
Many leading practitioners of international SEO, such as Bill Hunt, emphasize that global search programs should be measured with the same core business metrics as the home market and that success depends on strong local-language content supported by a global Center of Excellence.
Testimonials
Real experiences from clients I’ve worked with
There are three remarkable aspects of his SEO methodology: 1 his ability to simply explain complex SEO subjects, 2 the top-notch SEO tools he uses and 3 the actionable recommendations (and results).
Also, David & his team are able to communicate in three 3 languages(Spanish, English & French)..
Good communication throughout, supported by video consultation.
FAQ’s on Global
and Multilingual SEO
This Q&A section may help you gain a deeper understanding of International SEO Consultancy and navigate the complexities of multilingual search engine optimisation, going beyond traditional SEO.
Which Is the Best Agency for International SEO?
There is no best SEO company as much as this will depend on what type of company you are, what you want to accomplish with your SEO, and how much money you have available.
Many top SEO companies, including WebCertain, Digitalico and Oban have been praised by independent reviewers for their knowledge base, customer reviews and actual results achieved for their clients. Before you choose a company to work with, always check the latest reviews of their customers, whether they are transparent about their process and who specialises in areas that may benefit your company.
How Much Do SEO Services Cost in the US?
Average Monthly U.S. Agency Costs: $2,500 – $10,000 with the average monthly cost being $2,819.
Average Hourly Rates in the U.S.: $100-$300/hour. Experienced consultants and agencies will typically price themselves at the upper end of this scale.
Minimum Recommended Average Monthly Cost for Small Businesses: $500/month to experience success.
How Much Does International SEO Cost?
Entry-Level Packages: $1000–$2,500/month for targeting one or two new markets.
Standard Plans: $1,500–$6,000/month for multi-country/multilingual campaigns.
Full-Service, Enterprise Packages: $5,000–$12,000+/month for large or highly competitive industries.
One-Time Audits: $1,000–$3,000 for international SEO health checks.
How Does International SEO Work?
International SEO is the optimization of your website to rank in search engines across multiple countries and languages. The processes involved include:
Technical Optimisation: Using hreflang tags to optimise language and region targeting, altering site structure (subdomains, subfolders, country-code domains) and ensuring local server speed.
Content Localisation: Developing or translating high-quality content that is localised and culturally relevant to each target region.
Local Backlinks: Acquiring backlinks from websites in target countries.
Keyword Research: Conducting keyword research to identify region-specific terms.
What Is International SEO?
International SEO is a method that increases a website’s visibility across multiple countries and languages by optimizing the website for region-specific search engines, cultural contexts and languages. International SEO allows businesses to attract and grow their global audience rather than just their home market.
What’s the Difference Between Local and International/Global SEO?
Local SEO targets consumers in a specific area. International SEO aims to reach users in various countries, while global SEO is a broader term for multi-country strategies often tied to multinational brands.
Are SEO Consultants Worth It?
Yes, if you need help with the technical side of SEO, conducting a complex audit or developing an SEO strategy. A consultant brings specialised expertise that an agency may not have and can identify problems or opportunities that an agency may miss. But, like any professional service, the value of a consultant depends on your business needs and the complexity of your website
How Much Does an SEO Agency Cost vs a freelancer?
Typical Packages: $2,500–$10,000/month for U.S. agencies.
Freelancers: $1,500/month on average.
Cheaper Overseas Providers: Often less, but quality and transparency vary significantly.
Is It Worth Hiring or Paying an SEO Agency?
If you want to achieve long-term organic growth and do not currently have internal SEO capabilities, a reputable SEO agency is usually a worthwhile investment.
Agencies provide support from a team, give you access to advanced SEO tools and offer a wide variety of skills to help with your SEO efforts.
Results will vary depending on the agency’s performance history and your specific market.
Why Is SEO So Expensive?
SEO is labor-intensive and time-consuming: All forms of quality SEO require extensive research, content creation, technical adjustment, and the acquisition of backlinks.
Complicated: Keeping up with changes in algorithms, mobile indexing, and the structure of your website is difficult.
your website’s structure.
Results Take Time: Unlike paid advertising, SEO is a long-term play and therefore requires the continued investment to keep and improve your ranking over time.
Is SEO Worth the Money?
Yes, for most businesses. SEO provides long-term, sustainable visibility and ROI. Top-ranking pages can generate significant traffic for years with less ongoing spend than paid ads. However, it’s most effective when treated as a continuous investment, not a one-time fix.
