Hi, I’m David Carralón
I’m an independent SEO consultant with over 20 years of experience in SEO and digital marketing.
If you are looking for help with your International or multilingual project, get in touch. I offer services ranging from tech SEO audits, to strategic consultancy or implementation support.
Going international requires expertise in new markets, international SEO knowledge, and critical thinking that leads to providing sounding strategic advice.
Enter Global Markets with the correct SEO Strategy
Whatever the size and complexity of your business, I can help you define your international SEO strategy
I can also help with adhoc projects such as complex website migrations, domain geotargeting decisions, hreflang implementation audits, topics and keyword research, or ReactJS SEO.
International SEO consulting
Hire me to audit your web infrastructure and business model and design a tailored SEO strategy, oversee the technical implementation for your javascript web project migration, or to train your team in tech SEO.
Website migrations
Website migrations are one of the thorniest parts of website redesigns. Multiple moving parts can lead to the dreaded traffic dip. I can work with your technical team to assist and guide you in implementing website changes to deliver the desired results.
Geotargetting
Are you not having the results you expected when you launched your website into different languages or targeted different countries by subdomains or subdirectories? hire me to audit it all and send you an actionable report with recommendations.
Mobile SEO
Is your website performing well on mobile devices? Google has completed the roll-out of the Mobile-first index. I can audit your mobile SEO strategy and give you valuable insights to help you leverage mobile to its full potential.
What is International SEO?
International SEO is the specialism that focuses on implementing SEO strategy best practices for a website that wants to go beyond one single market or language.
In other words, International SEO refers to the discipline that examines the best strategy for an online business that plans to penetrate international markets.
The process can go from analyzing the target markets’ demographic, cultural, social, and economic factors, language complexity and keyword research, content strategy, PR and brand parameters, localization needs and domain geotargeting, CMS technology, and overall website infrastructure.
The success of an international SEO project is largely dependent on project ambition, realistic budget, staff resources, and the competitive landscape for the target market.
What is multilingual SEO then?
Multilingual SEO is the discipline that aims to apply SEO best practices on a project expanding into other markets via languages.
As marketers, we tend to refer to International SEO and Multilingual SEO interchangeably; they mean pretty much the same thing, although for ‘multilingual SEO’ the focus seems to be more on languages.
Would you like to discuss your project plans on the phone?
Contact me to check my availability. I will get back to you within 24 hours.
International SEO Audit service
Often, the most optimal way to kick off an SEO project is through an audit. You may need a 2nd opinion with indexation bloating, information architecture deficiencies, crawl budget waste, lack of E-E-A-T, domain name and URL geotargeting, or hreflang misconfigurations.
Through my SEO audit service, I can audit your infrastructure and online presence to deliver the ultimate actionable report you need to get your site back on the uplift trend.
Tailored SEO Training
Educating and training your operational and marketing teams on practical SEO skills can tremendously impact business outputs.
You can hire me to study, plan, and deliver tailored international SEO training for your marketing, content, PR, or development teams. The focus could be on specific areas: technical SEO, keyword research, content strategy and planning, performance marketing, and SEO monitoring.
If preferred, I can train in-house teams in my specified training venues in London or Paris or via online videoconference. I can tailor the training sessions based on your needs.
It can be a half-day SEO brief for your dev. teams on “SEO for developers” or marketers and content teams.
I can put together a fully bespoke International SEO training plan.
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