Have you missed the fuzz about Penguin 4 in the last two weeks? well, my post headline has already given you in one sentence what this Penguin update was about. After about a year of wrong guesses, telling the SEO community that the new update to Penguin was about to come, finally Google has officially… Read more about Penguin 4.0 is real-time, more granular and forms part of the core algorithm
What are the search engine ranking factors that have high rank correlations with organic search results ? The answer is not straightforward and the search engines are not going to let us peek into their algorithms. The short story is : great content, accessible sites leading to great architecture and many natural backlinks. But those… Read more about Searchmetrics’ Search engine ranking factors 2014 is out and rocks!
Last month, at the International Search Summit conference in London, a Googler Gary Illyes, who was presenting the controversial topic of website geotargetting and Hreflang, revealed an interesting piece of information: Googlebot is now crawling the web out of three different geographical locations: Mountain view: Most SEOs know that this is the ‘defacto’ starting point… Read more about Googlebot now crawls the web from Korea and Russia too
Matt Cutt is back on track with a new set of instructional ‘technical SEO’ videos, with whiteboard and all, Rand Fishkin’s style. I found this video (embedded below) particularly helpful as it covers a question that most in-house enterprise SEOs dealing with large enterprise-level websites may have asked themselves at some point in their jobs:… Read more about Matt Cutts says ok to chain some 301 redirects together
You may leverage the reach and impact of your original and valuable new content by hosting it in an old website instead of setting up an ad-hoc site for it. In SEO terms, old sites are 5 years old or over (1). Google disproportionately values content hosted on old sites. This translates into higher ranking… Read more about Old sites may retain high value of SEO
There are clear signs that the social media phenomenon is growing in popularity. Everyone talks about it lately, want to know a bit more about how to get involved, learn new techniques and see whether there is something really there for them and their business. The term ‘social media’ is therefore being used a lot… Read more about Expenditure on Social media not quite taking off yet
Despite the fact that keywords meta-tags have lost credibility as a search engine ranking factor quite some time ago, there is quite a bit of buzz on the subject lately. Matt Cutts, Head of web spam at Google has reiterated publicly once again, that the Googlebot ignores keywords embeded into the meta keywords elements of… Read more about meta-tags fuss