This one has been my first BrightonSEO conference. I have been impressed with the quality of the content they’ve offered. There have been real takeaways from the majority of the tracks and proper actual tactical advice. I’d say this conference has nothing to envy and in some ways outstrips some of the larger London conferences, e.g., SMX London.
I am listing here the top four presentations that, in my opinion, have won the superstar prize:
1. Early morning ‘Crawl’ track
Barry Adams cracked an informative and educational and humorous presentation.
2. OnSite SEO track
The case study submitted by Matteo Monari entailed a massive site merge/migration. The success of this project deserves kudos for undertaking such a unique challenge. The case study was very presented, and there were clear, useful insights.
Lots of value in @Matteo_Monari‘s key thought – think outside the box; best-practise not always best! #brightonseo pic.twitter.com/qxl9p5cQiO
— BrightonSEO (@brightonseo) April 22, 2016
3. ‘Results’ track
Greg Gifford culminated the two other excellent presentations with a comprehensive Bible on how to make a killing on Local SEO. There was a non-stop sequence of takeaways on how to excel at not just Local SEO, but Local Marketing. Well done to M. Gifford for a stellar performance and the incredible amount of value given away. On top of that, he made us all laugh and have a good time
4. Content Marketing track
Laura Hampton gave a demonstration of best practice on audience persona building. Read more about her presentation and takeaways on her own Brighton SEO page.
There have been many other exciting and fulfilling sessions, but those 4 stick up as the top ones for me.
The venue is great. I noticed though that the audience felt much younger than the usual Search Marketing conference type of public, perhaps because of the ‘Free’ or low-cost nature of the conference. Or perhaps I’m getting old! Overall, we had an enjoyable time in Brighton at BrightonSEO.
Were you at BrightonSEO too? What was your favourite session?