Link Building

An SEO Audit would be the first step to take on your website if you are thinking of improving your search engine organic visibility.

Today, search engines like Google require websites to meet their strict terms and recommendations and for this reason performing an audit on your website should be a routinary process.

Link Building Services

Outreach & PR

Content marketing

Linkbait

Links audits by David Carralon

link building hacks

Performance SEO audits by David Carralon

What's is link building  ?

Link building is the marketing technique used to obtain incoming quality backlinks. Links are a major factor in search engine optimization, although exceptions exist, ranking without links is very difficult. 

It goes beyond Onpage SEO and typically focuses on offsite activities, although one of the most effective types of link building is through Content Marketing, which actually consists in producing outstanding content of different types on the website itself. This type of link building is called: Content Marketing and it's achieved via ideation, product modelling and publishing very creative content that every publisher will want to link to.

When will I see results? 

If a website within the niche site of the website yours is on, and boasts great authority and exemplary levels of traffic, then that's the one website you will want to get links from. Once you get a backlink from such a website part of the authority, page rank and other link signals are acquired. Eventually the search algorithm realises that you are getting noticed, webmasters link to you and those votes of confidence are factored in and eventually helps towards your search engine visibility efforts. 

So, to clarify, it is not about getting lots of links from anywhere (that's SEO from over two decades ago. Over time, those tactics stopped working and today they could only get you into a manual penalty for 'unnatural links' or for 'overoptimisation'. Proper link building today takes efforts, skills and experience.

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Link building Strategies

  • Outreach and PR
  • Content marketing
  • Link Bait
  • Link building hacks

TECHNICAL SEO AUDIT

Google completely rejects the link schemes, that is, manipulate the links with the intention of modifying the PageRank of a page and make it go up in the classifications. This includes the use of programs to obtain links automatically, the purchase-sale or exchange of links and the abuse of sponsored posts or articles marketed for these purposes.

Information Arhitecture

When SEOs refer to SEO audits they tend to assume a ‘technical SEO audit’, however this doesn’ necessarily have to stop there. An audit can be related to Content and PR, backlink-focuses or simply focused on one area of the site which needs attention, eg: pagination.

Endorsements & Qualifications

Before you give someone the task to do link building for your website it is of course wise to check whether there is sign of skill, experience and/or social proof. If you would like to get in touch with 

When SEOs refer to SEO audits they tend to assume a ‘technical SEO audit’, however this doesn’ necessarily have to stop there. An audit can be related to Content and PR, backlink-focuses or simply focused on one area of the site which needs attention, eg: pagination.

Google Analytics Certified Professional badge
Link Research Tools certified Professional badge, David Carralon

Link building plans starting at €1000

Basic (Local Website)

Up to 50,000 indexed urls​​​​

1000

  • Keyword usage Website Health 
  • Website Health
  • Keyword ranking checks 
  • Content vs Keyword analysis
  • UX and SEO
  • Basic Link Audit
Full-blown (Large Website)

S​​​​ites to 5 million pages​​​​

2900

  • All audit checks in ‘Standard’ plus: 
  • Log file analysis 
  • Mixed Content issues (http vs https) 
  • Deeper analysis on site structure 
  • 2 hours of call to explain report

FAQs

1.

What  makes a good link?  

2.

Are all websites for all clients considered and managed following the same blueprint? 

Are all websites for all clients considered and managed following the same blueprint? 

3.

Why should we choose you to do our link building? 

Why should we choose you to do our link building? 

A good link building strategy depends on many more factors than simply reaching certain number of inbound links. One needs to take into account the specificities of the niche, the market landscape, the scope, the opportunities that exists, the client's website and whether it lends itself to content expansion, the brand parameters, how much competition exists and the strength of competitors's link profiles, the potential risk to penalisations. 


That's how I work. 


If you are going to compare my proposal with that of a vendor that sources his links from existing industry brokers or vendors with pre-filled spreadsheets of potential sources for links, then you won't be measuring apples with apples and therefore not make the right decision. My link building is manual and customised to each individual client. 


A correct link building strategy makes a difference compared to competitors, which means obvious increases in traffic and, ultimately, revenue. It is impossible to compete without making a good link building strategy. Which is not far from simple.

4.

How would my SEO Audit will be delivered?

How would the link building work be delivered?

A technical SEO audit should highlight issues or problems, as well as advantages and opportunities. You may feel that you don’t need one as your site could be doing very well, but an audit could help you unveil a big problem that you didn’t know about.

Today, search engines like Google require websites to meet their strict terms and recommendations and for this reason performing an audit on your website should be a routinary process.

Not Budget to commission a Professional SEO Audit?

A technical SEO audit should highlight issues or problems, as well as advantages and opportunities. You may feel that you don’t need one as your site could be doing very well, but an audit could help you unveil a big problem that you didn’t know about.

Today, search engines like Google require websites to meet their strict terms and recommendations and for this reason performing an audit on your website should be a routinary process.

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