What makes a good link?
Ideally the following requisites should be met:
1.1. Theme for the target website should be the same as the website that will be linked, or at least in the same category, eg: if your website is about cycling, then ideally you will want links from other cycling websites but sports-related blogs or websites are relevant too. The exception to this is large media, high authority news websites. If there is a chance to get a link from the New York Times or BBC, then that's yes, despite them being too general to our cycling site. Authority and high traffic high up in the link food chain is very important, if you know what I mean
1.2. Language: ideally you should have links mainly from websites in the same language. Exceptions exists here by all means so long as this is not overdone or looks unnatural.
1.3. Anchor text with which links get to your website should be diverse and never over-optimized because this may end up leading to a penalty. In the majority of cases when working on content marketing campaign this aspect can be overlooked for the most. However, when doing outreach depending on the type of relationships being built, thinking of diversifying anchor text is key.
1.4. The page that sends the link has to be in a website with certain authority, have real traffic and a solid incoming backlink portfolio too
1.5. The link should be contextual, whether on a resources page or a blogposts but should naturally be part of the page story. Links such as those in ad banners, footer or sidebar do not bring in the same amount of value and are therefore avoided.
Are all websites for all clients considered and managed following the same blueprint?
No, I consider every client project individually and always tailor the link building strategy based upon their model, size, existing history, content gap, backlink gaps, potential towards opportunities and of course leveraging whatever strength a website may have.
Why should we choose you to do our link building?
A good link building strategy depends on many more factors than simply reaching certain number of inbound links. One needs to take into account the specificities of the niche, the market landscape, the scope, the opportunities that exists, the client's website and whether it lends itself to content expansion, the brand parameters, how much competition exists and the strength of competitors's link profiles, the potential risk to penalisations.
That's how I work.
If you are going to compare my proposal with that of a vendor that sources his links from existing industry brokers or vendors with pre-filled spreadsheets of potential sources for links, then you won't be measuring apples with apples and therefore not make the right decision. My link building is manual and customised to each individual client.
A correct link building strategy makes a difference compared to competitors, which means obvious increases in traffic and, ultimately, revenue. It is impossible to compete without making a good link building strategy. Which is not far from simple.
What is the cost of your link building services?
The basic package is €2000 providing you have link-bait content on your website. Otherwise, the cost may go up beyond €3000 to cater for content production, strategy calls, additional consultancy, etc.
What are the benefits of link building
External links also help build relationships with other websites, benefiting SEO and branding. When other websites link to your content, it can help increase your domain authority and search engine rankings.
For example, if you are talking about the benefits of organic food and you link to a website that provides scientific evidence, it shows your readers that you have done your research.
Gaining your reader's trust will take longer if you don't have domain authority or external linking. Your goal when creating content is to generate leads and turn those leads into raving advocates. To accomplish this, you must have the trust of your readers.
Building relationships with other websites enable you to create a network of industry experts and potential customers who can provide valuable feedback and help promote your content.