Fill out the four fields required to calculate your E-commerce ROI Product Opportunity Potential (monthly search volume): Based on a total sum of your top 10 or 20 keywords SERPs current Click-though Rate (%): Check this percentage in Google Search Console % Conversions (website visitors converted into leads/customers): Lifetime Value of Acquired custome: Calculate Ecommerce ROI Total Monthly Searches: Visitors: Conversions: Average Order Value: Total Lifetime Value: