• Menu
  • Skip to right header navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

David Carralon

International SEO Consultant

  • SEO Audits
  • Link Building Service
  • Blog
  • About
  • Contact Me

Mobile Menu

  • SEO Audits
  • Link Building
  • Blog
  • About
  • Contact Me
Image SEO infographic

The 10 fundamentals of Image SEO

Image SEO infographic

March 3, 2017 By //  by david Leave a Comment

Humans can decipher the contents of an image, but not bots. Search engine bots rely on textual cues to understand website imagery, e.g.: image alt tag. So if you are not leveraging the power of image SEO today, you are leaving something big behind.

On another hand, we have to consider that correctly tagging website image helps with the task of enabling accessibility across your site. Many aspects of optimizing images for SEO have to do with Accessibility and UX.

But let’s go back to SEO observing the ten fundamentals steps to be taken in the following infographic to optimize an image:

Image SEO infographic

Infographic by Digitalico Media

Here’s a summary of the infographic contents:

  1. Alt Tags : screen readers tell blind users what the alt text says. Search engine crawler are like disabled users. They rely on alt tags to understand for the image is about. Describe the images without stuffing keywords
  2. Image File name:
    Give your photos descriptive names, Eg: mountains-of-alaska.jpg rather than IMG5689.jpg
  3. Resize and downsample images to improve speed performance, and specify image dimensions
    Tip: ImageOptim, Jpeg Mini and PunyPNG are three great services to downsample images
  4. Image Captions: this is one more opportunity to describe the image and add context
  5. Responsiveness: Make sure you upload one image for each device you are optimising for, as opposed to delivering a fraction of the image. Your users will appreciate that and your overall UX efforts will improve.
  6. Uniqueness: Spend enough time in producing unique images or bespoke illustrations for your web project. If that’s not feasible, then opt for “Creative Commons Images from Flickr”. Commercial Stock photos should be the last choice
  7. Keep your image close to the textual content of an article vs having the image just in a slider or floating around on its own.
  8. Use Opengraph for Facebook and Pinterest sharing
  9. Use TwittterCards for Twitter sharing
  10. Use an XML image sitemap

 

Filed Under: SEO

Previous Post: «Penguin 4, THE last of the saga Penguin 4.0 is real-time, more granular and forms part of the core algorithm
Next Post: Blueprint for a Successful SEO Strategy SEO Strategy plan on a blackboard»

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Primary Sidebar

Blog Categories

  • Events
  • Industry News
  • Link Building
  • Online Marketing
  • SEO
  • Social Media
  • Tools
  • Wordpress

Recent Posts

  • 10 Quick Wins to Get More Leads From Your Website
  • International SEO – Your Guide for Success
  • 2019 SEO News Roundup
  • How to produce high quality content
  • Google E-A-T for SEO – breaking the Enigma

Get SEO and Internet Marketing tips

email:

Footer

Who am I and how I can help

David Carralon is an SEO consultant specialised in International and Multilingual SEO.

I bring with me almost two decades of experience in SEO and Internet Marketing. I have worked inhouse for large multinationals driving successful SEO and growth programs. As an independent consultant, I have also helped large brands step up their SEO game to reach their business goals

I can help you with technical audits, strategy implementation, campaign SEO work, or consultation.

If you are not sure how to get started, an audit of your online presence is always a good idea.

Recent Posts

  • 10 Quick Wins to Get More Leads From Your Website
  • International SEO – Your Guide for Success
  • 2019 SEO News Roundup
  • How to produce high quality content
  • Google E-A-T for SEO – breaking the Enigma
  • SMX Paris 2019
  • Common gaps in technical SEO audits
  • Link Building Techniques That Haven’t Gone Away
  • The Pros and Cons of Outsourcing Link Building
  • A Step-by-Step Guide to effective keyword research

Newsletter

Get the latest news, events and announcements straight to your inbox.

Copyright © 2022· David Carralon. All rights reserved.