The 10th edition of SMX Paris will be held at Etoile Saint-Honoré on 18 and 19 Noviembre 2019.
Although the event is mainly targetting a French audience and run in French, the organization committee always makes sure to bring in international marketing speakers too.
Last year we had sessions of great interest such as those on semantic clusters by Isabelle Guiu, Web and SEO Manager at Cyclable, or by Andrey Lipattesev from Google. On the English-speaking tracks, we had sessions by international marketing experts like Purna Virji from Microsoft and Barry Adams from Polemic Digital,
Programme
The agenda for 2019 is not ready yet. You may read about last years’ event:
There was quite a heavy focus on Artificial intelligence and the future of Search, and with a good reason as the Search industry is embracing AI:
- Intelligent Search and Intelligent Assistants : Exploring the AI-Era of Search
- IA, Chatbots… Future of Search
- ‘Intelligence artificielle : les outils utiles au SEO’
- ‘Nouvelle Barre pour les expériences sur le Web : Utiliser les technologies du Web pour répondre aux attentes de vos utilisateurs’
Some top-notch sessions on Technical SEO won’t dissapoint the techies:
- What You Really Need To Know About JavaScript & SEO
- ‘Comment Google crawle Internet et qu’est ce que cela implique pour toutes stratégies SEO’ ?
- Webperf et SEO : les Mythes et la Réalité
Semantic SEO and the impact on the SERPs will also be well represented:
- Dernières évolutions de “SERP” Google : opportunité ou menace pour les marques ?
- ‘Position 0 : le Graal ou Comment réussir son positionnement SEO grâce à sa stratégie de contenu’
- ‘Grappes sémantiques : Comment cumuler contenu, silo, maillage interne et liens externes’ ?
And even two promising sessions about strategic/international SEO and link auditing respectively:
- Aligner stratégie SEO et stratégie marketing globale
- Pénalité Google : pourquoi et comment les éviter ?
As in all conferences, SMX brings in diversity amongst speakers so all most main channels will be represented: SEO, PPC, Social. There is always something for everyone there… check out the programme here.
Location
The location is not far from ‘Arc de Triumph’ and ‘les Champs Elysées’
Etoile Saint-Honoré
21-25, rue Balzac,
75008 Paris, France
To get there:
Métro :
Ligne 1, 2, 6 : Charles de Gaulle-Etoile
Ligne 1 : George V
Ligne 2 : Ternes
RER :
Ligne A- Charles de Gaulle-Etoile.
Bookings
Current rates for standard entry are lower this year at 750 € + VAT or for 2 days, or €450 to the first 100 people booking.