A Step-by-Step Guide to effective keyword research
Finding the top keywords for your content is just as important as the content itself. Here is a step-by-step guide to keyword research to help your site grow.
Improve conversion rate with the cre methodology
It is at least three years that I have been following the work done by Conversion Rate Experts, a UK agency that specialises in helping organisations increase sales or any other form or visitor conversion via specific converion rate technicques. Less than two years ago, they helped the guys at SEOMoz achieve a 170% increase …
Three advice tips for inhouse SEOs from Matt Cutts
A recent video by Matt Cutts gives his advice for in-house SEOs. Whether this can be taken to enterprise-level SEO advice or not, it depends much on the size of the organisation where you work. The advice given is however applicable 100% to enterprise-level SEO. The three main areas that Matt proposes to work on …
Visualise Google search results at different locations with Google global
As we know search engine result pages are different from one location to another even for queries using exactly the same terms. ‘Alquiler de coche Sevilla’ (rental car in Seville) would return substantially different results for someone based in Birmingham (UK) than from someone in Montpellier (France). The paid areas of the SERPs will be …
Website Information Architecture methods
What is your preferred approach to information architecture…? assuming your are given the task to re-organise content on a considerably large site, you have to take your preferred approach to organising all the information, categorise it and present it in a logical manner. From experience, having worked on many complex web projects, it can make …