Finding the top keywords for your content is just as important as the content itself. Here is a step-by-step guide to keyword research to help your site grow.
It is at least three years that I have been following the work done by Conversion Rate Experts, a UK agency that specialises in helping organisations increase sales or any other form or visitor conversion via specific converion rate technicques. Less than two years ago, they helped the guys at SEOMoz achieve a 170% increase… Read more about Improve conversion rate with the cre methodology
Last year I attended Le Web Conference in Paris for first time. This conference rocks! It is the largest European conference in the web marketplace. There is a place in there for a diverse range of audiences: inhouse marketers looking to keep abreast of Internet developments, digital marketers looking to learn new things and meet… Read more about Leweb 2011 Paris is nearly here
A recent video by Matt Cutts gives his advice for in-house SEOs. Whether this can be taken to enterprise-level SEO advice or not, it depends much on the size of the organisation where you work. The advice given is however applicable 100% to enterprise-level SEO. The three main areas that Matt proposes to work on… Read more about Three advice tips for inhouse SEOs from Matt Cutts
Google Instant is talk of the town at the moment. The hype with Google instant is that it gives you a live feed of results as you type your search term.
As we know search engine result pages are different from one location to another even for queries using exactly the same terms. ‘Alquiler de coche Sevilla’ (rental car in Seville) would return substantially different results for someone based in Birmingham (UK) than from someone in Montpellier (France). The paid areas of the SERPs will be… Read more about Visualise Google search results at different locations with Google global
I am on the participants list for ‘LeWeb’ 2010! LeWeb event in Paris is one of the biggest Internet events in Europe. It has been selling out every year for the last 6 years with 2500 participants in 2009. It is aimed at all enthusiasts who take a deep interest in the web, web technologies,… Read more about I will be at LeWeb10 this year
By now, you will have read or heard the news on the Internet: ‘SEO is dead’… the whole fad has made some people freak out a bit, particularly those who are not into SEO but directly touched by it: clients, friends who work in sales, affiliates, work colleagues: they have been asking me if they… Read more about Tired of the ‘seo is dead’ thing
What is your preferred approach to information architecture…? assuming your are given the task to re-organise content on a considerably large site, you have to take your preferred approach to organising all the information, categorise it and present it in a logical manner. From experience, having worked on many complex web projects, it can make… Read more about Website Information Architecture methods